## Rockstar Games Seeks Director to Manage Relationships with ‘Grand Theft Auto’ Creators
Rockstar Games is actively recruiting for an Associate Director of Creator Management, a role focused on coordinating campaigns and serving as a primary contact for content creators within the *Grand Theft Auto* community.The opening, recently highlighted by online detective work and confirmed on Rockstar’s career website, signals a potential shift in the company’s strategy for engaging its fanbase ahead of the highly anticipated release of *Grand Theft Auto 6*.
The position, listed on Rockstar’s careers page, seeks a ”creative strategist who is informed about Creator platforms and tools, social media, and Rockstar titles.” Responsibilities include crafting public-facing messaging and maintaining communication with creators.
The announcement arrives amid a period of heightened scrutiny for Rockstar. while two trailers for *Grand Theft Auto 6* have already been released, some fans have expressed concern over a perceived lack of ongoing marketing efforts. Historically, Rockstar has favored concentrated marketing pushes closer to a game’s launch, operating under the belief that earlier campaigns can lose impact over time.
However, the current situation is elaborate by a recent delay to the game’s release, now slated for sometime in 2025. This delay has fueled speculation and negative sentiment online, compounded by recent company layoffs.
The new Creator Management role suggests Rockstar intends to proactively address these concerns by fostering stronger relationships with influential members of the *Grand Theft Auto* community. The position’s focus on direct communication and public messaging indicates a desire to control the narrative surrounding *Grand Theft Auto 6* and counter the spread of misinformation.
By establishing a dedicated point of contact,Rockstar aims to reassure fans,address concerns,and maintain engagement while navigating the extended development timeline. The role is seen as crucial for managing public perception and ensuring a positive reception for the game upon its eventual release.
