Activia Expert Debunks Common Gut Health Misconceptions
PARIS – Consumers seeking to proactively improve their digestive wellness are often misled by widespread myths surrounding yogurt and probiotic benefits, according to new insights from Activia Expert. A growing body of research highlights the critical distinction between yogurts containing live cultures required for fermentation and those fortified with specific, clinically studied probiotic strains-a difference frequently enough lost on shoppers.
The surge in interest around gut health-driven by increased awareness of the microbiome’s impact on immunity,mental wellbeing,and overall health-has created a fertile ground for misinformation.Millions rely on yogurt as a digestive aid, but not all products deliver the same level of support. Understanding these nuances is crucial for individuals seeking targeted benefits, and Activia Expert is positioning itself at the forefront of this educational effort, backed by over three decades of research.
“Yogurt is undeniably a nutrient-rich food, but it’s vital to recognize that not all yogurts provide equivalent advantages,” explains nutritionist Stéphanie Côté. While all yogurts undergo fermentation with live cultures, Janna Boloten adds, “only some are formulated with added live probiotics present at the time of consumption.” This distinction is key.
Activia Expert, for example, contains over one billion CFU (colony forming units) of Bifidobacterium lactis CNCM I-2494. This specific strain has been central to Activia’s formulation for more than 30 years, with ongoing research consistently documenting its positive effects on digestive health. “Studies continue, and we are committed to translating these findings into actionable advice for anyone wanting to nurture their gut health through nutrition,” Boloten states.
Customary yogurts utilize bacterial cultures-such as Lactobacillus bulgaricus and Streptococcus thermophilus-necessary for the fermentation process. Though, these do not necessarily include the specific, dosed probiotic strains found in products like Activia Expert.
Moreover, activia Expert contains 2.5g of inulin per serving. Research indicates that consuming 5g of this prebiotic fiber daily can increase bifidobacteria levels in the gut, further supporting digestive health. Activia contains more than 109 CFU of Bifidobacterium lactis per serving, a probiotic that contributes to a healthy intestinal flora.
