Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, Finland - November 23, 2025 – Yahoo is informing users of updates to its data practices, providing increased clarity and control over how their information is used for advertising and content personalization. The changes, detailed in a newly presented consent notice, outline how Yahoo and its partners utilize cookies and personal data – including precise location data, IP addresses, and browsing history – for analytics, targeted advertising, and service development.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). The changes impact Yahoo users across Europe,offering them granular control over their data and clarifying how it’s employed to deliver tailored experiences.Users are now presented with clear options to accept or reject the use of their data for these additional purposes, with the ability to modify their preferences at any time.
Yahoo explains it leverages this data to personalize advertising and content, measure ad performance, conduct audience research, and refine its services. Users can choose to “Reject all” such usage, or alternatively, select “Manage privacy settings” to customize their preferences.Further details regarding yahoo’s data handling practices are available in its privacy policy and cookie policy, accessible via links provided in the consent notice.
Yahoo is part of the Yahoo Group. Users can revoke or alter their consent at any point by accessing privacy and cookie settings within Yahoo’s websites and applications.
