Yahoo Updates Data Practices, Giving users More Control Over Personal Information
DUBLIN, IRELAND – November 19, 2025 – Yahoo is updating its data usage policies, providing users with increased transparency and control over how their information is collected and utilized for advertising and personalization. The changes, effective instantly, come as data privacy regulations continue to evolve globally and consumers demand greater agency over their digital footprint.
yahoo, a component of the Yahoo group, utilizes cookies and personal data – including precise geolocation data, IP addresses, and browsing/search history – for analytics, personalized advertising, content recommendations, ad performance measurement, audience research, and service development. These updates empower users to actively manage their preferences regarding these data practices, reflecting a broader industry shift towards user-centric privacy.
users now have three primary options: accept all data usage, reject all non-essential data usage, or customize their individual privacy settings. Selecting “Reject all” will limit the use of cookies and personal data for the purposes outlined above.The “Manage privacy settings” option allows granular control over specific data collection and usage preferences.
These choices can be modified at any time through links found within Yahoo’s privacy and cookie settings on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its updated Privacy Policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_de1f066e-950e-4e07-af55-ce09cbd070a7&userType=NON_REG] and Cookie Policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_de1f066e-950e-4e07-af55-ce09cbd070a7&userType=NON_REG].
