New Podcast Launches to Help Businesses Connect with Gen Z
VIENNA – marswalk media, a social media agency, has announced the launch of “marswalk Podcast – Marketing & Employer Branding for GenZ,” a new monthly podcast designed to help companies effectively reach and engage with Generation Z. The podcast will be hosted by Victor Samuel Vécsei, CEO and founder of marswalk media.
The podcast will explore strategies and best practices for brands and institutions looking to connect with Gen Z, both as consumers and potential employees. Each episode will feature insights from experts across marketing, communications, business, and politics, focusing on authentic engagement and navigating the challenges of digital transformation.
The inaugural episode features Petra Walter, Managing Director of Central Raiffeisen Advertising, who will discuss how traditionally conservative industries like banking can appeal to Gen Z. The conversation will cover the importance of digital channels, aligning with Gen Z values, and maintaining authenticity.
According to Vécsei, the podcast aims to address the unique characteristics of Gen Z – their strong values, increasing purchasing power, and high expectations for brands. “Understanding this generation’s language and building genuine connections is crucial not only for attracting customers but also for securing future talent,” he stated. “We aim to provide actionable insights into rethinking marketing and employer branding for success in today’s rapidly evolving digital landscape.”
The “marswalk Podcast – Marketing & Employer Branding for GenZ” will be available on major podcast platforms including spotify and Apple Podcasts, as well as through marswalk media’s social media channels.
