Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, Finland - November 16, 2025, 00:52:12 EET – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how personal information is collected and used. The changes,detailed in a newly presented consent notice,outline how Yahoo leverages data for personalized advertising,content recommendations,and service growth.
Yahoo, a component of the yahoo group, utilizes data points including location information, IP addresses, and browsing history to tailor user experiences. This data is also employed to measure advertising effectiveness, analyze audience demographics, and refine its suite of services. Users are now being explicitly asked to consent to these practices beyond the basic functionality of the platform.The update comes amid growing global scrutiny of data privacy and evolving regulations like the EU’s Digital Services Act, impacting how tech companies handle user data.
Users have three clear options: except all data usage, reject all non-essential tracking, or customize their privacy settings through a dedicated ”Manage Privacy Settings” portal. Rejecting all non-essential tracking will limit the personalization of content and advertising.
according to the notice, individuals can modify or withdraw their consent at any time via links found within Yahoo’s websites and applications. Further details regarding Yahoo’s data handling procedures are available in its updated Privacy Policy and Cookie Policy, accessible through links provided in the consent notice. These policies outline the full scope of data collection, usage, and user rights.
