Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
FINLAND – November 15, 2025 – Yahoo is informing users in finland of updates to its data practices, providing increased transparency and control over how their personal information is collected and used.The changes, effective immediately, detail how yahoo leverages data for personalized advertising, content recommendations, and service development, while also outlining options for users to manage their preferences.
Yahoo, a component of the Yahoo group, utilizes precise geolocation data alongside other personal identifiers – including IP addresses and browsing/search history – for analytics purposes. This data fuels targeted advertising and content delivery, enables measurement of advertising effectiveness, facilitates audience research, and supports ongoing service improvements. These updates come as data privacy regulations continue to evolve globally, and as consumers increasingly demand greater agency over their digital footprint.
Users now have clear options to opt-out of these expanded data uses. Selecting “Reject all” will prevent Yahoo and its partners from employing cookies and personal data for the purposes described. Alternatively,users can choose “Manage privacy settings” to customize their individual preferences. These choices can be revisited and modified at any time through links found on Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_c49ff667-08f2-473b-880c-18d11a0a7dd0&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_c49ff667-08f2-473b-880c-18d11a0a7dd0&userType=NON_REG].
