Yahoo Updates Data Practices, Giving Users More control Over Personal Details
HELSINKI, Finland - November 15, 2025, 19:00:26 EET – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their information is used for advertising, content personalization, and service development. The changes, detailed in a newly presented consent notice, outline how Yahoo and its partners leverage data – including precise location, IP addresses, browsing history, and search queries – for analytics and targeted experiences.
Thes updates arrive amid growing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). The changes impact all Yahoo users in Europe and perhaps globally, offering them granular choices regarding the use of their personal data beyond essential service functionality. Users are now presented with options to consent to data usage for personalized advertising and content, measurement of advertising effectiveness, audience research, and product enhancement.
Yahoo clarifies that it is indeed part of the yahoo group. Users have three primary options: accept all data usage, reject all non-essential data usage, or customize their privacy settings through a dedicated “Manage Privacy Settings” portal. Rejecting all non-essential usage will limit personalized experiences.
The company emphasizes that users can modify or withdraw their consent at any time via links within Yahoo’s websites and applications. Further details regarding Yahoo’s data handling practices are available in its updated Privacy Policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_ff982500-6eee-46fb-bd00-65dcf56d7138&userType=NON_REG) and Cookie Policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_ff982500-6eee-46fb-bd00-65dcf56d7138&userType=NON_REG).
