Kevin Ross Ushers in Holiday Season with “This Winter,” First Release from New Rolling Out Music Label
ATLANTA, GA – R&B artist Kevin Ross has released “This Winter,” a soulful new single centered on love and connection during the holidays. The track notably marks the debut release for Rolling Out Music, a newly launched label venture from the Rolling Out brand, born from the acquisition of MusicXchange.
The single, built around tender harmonies and warm production, emphasizes prioritizing love over material possessions during the festive season. Ross sings in the chorus, “There’s one thing on the top of my list today, all I need is love for christmas, that’ll be enough for Christmas, said you ain’t gotta wrap it up for Christmas, ’cause all I need is love for Christmas.” The accompanying visual portrays a long-distance relationship culminating in a surprise reunion, reinforcing the song’s core message.
Rolling Out Music’s arrival signifies an expansion of the Rolling Out media platform into music, spearheaded by founder munson Steed and entertainment executive Richard Dunn, alongside MusicXchange founder Dennis McKinley. “Rolling Out music is an extension of our commitment to culture, creativity, and innovation,” Steed stated. “By bringing MusicXchange into the family, we’re creating a new model for artist empowerment that blends media, technology and storytelling into one creative ecosystem.”
The label plans to introduce new projects, performance events, and a national talent search in 2026, furthering Rolling Out’s dedication to amplifying Black creativity across music, media, and film. Ross shared his enthusiasm for the collaboration on instagram, stating, “Excited about this collaboration with @rollingout x @rollingoutmusic to give back and spread love this holiday season. ‘This Winter’ drops on Friday.”
