Yahoo Updates Data Practices, Offering users Greater Control Over Personalization
FINLAND – november 14, 2025 – Yahoo is informing users of updated data practices regarding the collection and use of personal information for advertising and content personalization. The changes, detailed in a newly presented consent notice, provide users with more granular control over how their data-including precise location and browsing history-is utilized.
yahoo, a component of the Yahoo group, leverages data points such as IP addresses, search queries, and geographical location for analytics purposes. This data enables the delivery of tailored advertising and content, measurement of advertising effectiveness, audience research, and ongoing service growth. the update comes as data privacy regulations continue to evolve and consumer awareness of data usage increases, prompting companies to offer greater transparency and user agency. These changes affect all Yahoo users in the European Union and potentially beyond, impacting the personalized experiences offered across Yahoo’s platforms and applications.
Users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy preferences through a dedicated settings panel. Selecting “Reject all” will limit the use of cookies and personal data for the purposes of targeted advertising and content. Individuals can modify these choices at any time via links within yahoo’s websites and apps, as well as through the company’s privacy and cookie policies.
Further details regarding Yahoo’s data handling practices are available in their extensive privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_99e5a6dc-a887-490c-9ed6-3c606c9feecc&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_99e5a6dc-a887-490c-9ed6-3c606c9feecc&userType=NON_REG].
