Nutritionists Challenge “Ultra-Processed” Label on Whole Grain Cereals, Citing Nutritional Value
FOR IMMEDIATE RELEASE – A growing debate is brewing among nutrition experts over the categorization of breakfast cereals within the widely-used NOVA food classification system. Developed by researchers at the University of São Paulo in Brazil, NOVA groups foods based on processing levels, advising caution around “ultra-processed” items. Though, nutritionists are arguing the system is being misinterpreted, perhaps leading consumers to dismiss genuinely healthy options.
The controversy centers on the fact that all breakfast cereals are currently classified as “ultra-processed,” despite offering valuable nutrients. Registered Dietitian Courtney Pelitera explains, “Processing simply refers to all physical, biological and chemical methods used during food manufacturing, including the use of additives.This classification system was never meant to determine the ’healthiness of food’ as has become popular on social media channels.”
Kelly Toups LeBlanc, VP of Nutrition Programming at oldways, echoes this sentiment, emphasizing that not all ultra-processed foods are nutritionally equivalent. “Some ultra-processed foods, like whole grain breakfast cereals, contain crucial food groups recommended in the Dietary guidelines for americans. Other ultra-processed foods, like candy bars and soft drinks, do not.”
leblanc points to inconsistencies within the NOVA system itself. “For example, refined grains like all-purpose flour, degermed cornmeal, and white rice – which have been processed to remove healthful bran and germ – are considered minimally processed, placing them in the same category as fresh broccoli. Simultaneously occurring, packaged 100% whole grain breads and whole grain breakfast cereals are labeled as ultra-processed.”
This miscategorization is particularly concerning given the role whole grain cereals play in nutrition assistance programs. leblanc highlights a recent USDA study, published in 2023, which demonstrated the feasibility of a nutritious 2,000-calorie diet comprised of 91% ultra-processed foods. (“In a 2023 study“).
The debate underscores the need for a nuanced understanding of food processing and its impact on nutritional value. While acknowledging the importance of limiting highly processed foods like sugary drinks and candy, nutritionists are urging consumers not to automatically equate “ultra-processed” with “unhealthy,” particularly when it comes to whole grain cereals.
The question of what constitutes a healthy breakfast cereal remains.Experts are continuing to evaluate criteria beyond processing level, focusing on factors like fiber content, added sugar, and whole grain inclusion. Further details on what registered dietitians look for in a breakfast cereal will be released shortly.
