data/” title=”Preventing websites from accessing your private …”>Yahoo Updates Data Practices, Giving Users More Control Over Personalized Advertising
FINLAND – 2024/11/11 22:18:12 EET – Yahoo is informing users of updates to its data practices, providing greater transparency and control over how their information is used for advertising and content personalization. The changes, detailed in a recent notice, outline how Yahoo leverages precise location data, IP addresses, browsing history, and search queries to deliver tailored experiences and measure advertising effectiveness.
These updates come as data privacy concerns continue to grow globally, and as regulations like the EU’s Digital Services Act place increased emphasis on user consent and data control. The changes affect all users of Yahoo services,including those accessing platforms through websites and applications. Individuals will now have more explicit options to manage their data preferences, impacting the advertising they see and the advancement of future Yahoo services.
Yahoo clarifies that it utilizes this data – including geographical location and online behavior – for analytics, personalized advertising, content recommendations, ad performance measurement, audience research, and service development. Users are now presented with choices: they can accept data usage for these purposes,reject all such usage,or customize their privacy settings.
the company emphasizes that users can revoke or modify their consent at any time through privacy and cookie settings available on Yahoo sites and apps. Further details regarding Yahoo’s data handling practices are available in its privacy policy and cookie policy, accessible via links provided in the notice.
Yahoo is part of the Yahoo Group.
