Yahoo Updates Data Practices, giving Users More Control Over Personal Data
FINLAND – November 10, 2025 07:06:12 EET – Yahoo is informing users of updates to its data practices, providing increased clarity and control over how their information is used for advertising and content personalization. The changes, detailed in a recent notice, outline how Yahoo and its partners utilize cookies and personal data – including precise location data, IP addresses, and browsing history – for analytics, targeted advertising, and service advancement.
Yahoo is part of the Yahoo Group. These updates come as data privacy regulations continue to evolve globally, and as consumers increasingly demand greater agency over their personal information. The changes affect all Yahoo users in the European Union and perhaps beyond, impacting how they experience content and advertising across Yahoo’s platforms and applications. Users now have the option to reject the use of their data for these additional purposes or to customize their privacy settings.
Specifically,Yahoo leverages this data to deliver tailored advertising and content,measure the effectiveness of campaigns,analyze audience demographics,and refine its services. Users who do not consent to these practices can select “Reject all,” while those seeking more granular control can access “Manage privacy settings.”
Yahoo emphasizes that users can modify or withdraw their consent at any time through links found in the privacy and cookie settings on its websites and apps. Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9587bd84-a23d-45ec-be84-4bf019d24528&userType=NON_REG) and cookie policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9587bd84-a23d-45ec-be84-4bf019d24528&userType=NON_REG).
