yahoo Updates Data practices, Giving Users More Control Over Personalized Advertising
FINLAND – November 8, 2025 – Yahoo is informing users of updated data practices regarding the collection and use of personal data for advertising and content personalization. The changes, detailed in a newly presented consent notice, provide users with greater clarity and control over how their data is utilized across Yahoo’s platforms and services.
Yahoo,a component of the Yahoo group,leverages precise geolocation data alongside other personal identifiers – including IP addresses and browsing/search history – for analytics purposes. This data fuels targeted advertising and content delivery, enables measurement of advertising effectiveness, facilitates audience research, and supports ongoing service growth. The update comes as data privacy regulations continue to evolve and consumer awareness of data usage grows, prompting companies to offer more granular control over personal information.
Users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy preferences through a dedicated settings panel. These choices impact the level of personalization experienced while using Yahoo services. Individuals can modify or revoke their consent at any time via links within Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling procedures are available in their privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_3f1f8b1f-0636-4535-95ab-16d77141dc9a&userType=NON_REG) and cookie policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_3f1f8b1f-0636-4535-95ab-16d77141dc9a&userType=NON_REG).
