Tether Invests in Juventus, Bringing Stablecoin Era to Serie A
TURIN, ITALY – February 15, 2025 - tether Investments has announced a strategic minority stake in Juventus Football Club, marking a first-of-its-kind partnership that introduces a major stablecoin issuer to one of Europe’s top football leagues.the investment, revealed today, aims to explore new revenue streams and fan engagement opportunities leveraging Tether’s USDT stablecoin.
The move comes as Juventus seeks financial stability following turbulent years, with a capital increase project of up to €110 million currently underway. Tether has indicated its willingness to participate in this capital raise. For Exor, Juventus’ majority shareholder, the partnership represents a potential diversification of the club’s growth drivers, though Exor has affirmed its continued strategic control.
Beyond the financial implications, the deal positions Juventus at the forefront of the burgeoning “crypto-sport” landscape.Tether’s USDT is a dominant force in cryptocurrency trading, and the partnership offers a high-profile showcase for the stablecoin. However, the integration also raises questions regarding operational compliance and the inherent stability of stablecoins – a critical consideration for a club aiming to move past past accounting issues.
Potential applications of the partnership include integrating USDT payments for ticketing, merchandise, and fan engagement initiatives. Tether recently reported exceeding 500 million users,highlighting the scale of its potential reach.The club hopes to tap into new audiences through cryptocurrency,bolstering internationalization efforts and possibly impacting hospitality revenue.
“The arrival of a technological investor could diversify the club’s growth drivers,” stated a representative for Exor, emphasizing the shareholder’s “full involvement” and desire to maintain strategic oversight.
