hankook Tire Showcases Sustainable design & Innovation at Seoul Design festival
Seoul, South Korea – Hankook Tire & Technology is participating in the 24th Seoul Design Festival, underway now, to highlight its commitment to sustainable design and future-focused innovation through its “Model Solution” initiative. The company is displaying upcycled products and advanced design technologies, aiming to communicate a “sustainable design language” encompassing mobility, materials, and lifestyle.
The exhibition demonstrates Hankook Tire’s efforts to create value from production resources, showcasing sculptures crafted from upcycled bladder – a material generated during tire manufacturing. Visitors can also view goods produced through the ‘Remove’ project,including upcycled longboards,keyrings,reusable bags,and stickers,with opportunities to win items through an on-site SNS event. “Model Solution” itself presents the latest CMF (Color, Material, Finish) trends, high-fidelity prototypes, and self-developed augmented reality (AR) devices, offering designers new inspiration and firsthand experience.
hankook Tire intends to solidify its position as a leader in design innovation by engaging with potential customers and demonstrating its dedication to sustainability. The Seoul design Festival runs through [Date-[Date-[Date-[Date-details not provided in source], and Hankook Tire’s presence underscores a growing industry trend toward eco-conscious practices and advanced material utilization.
