DFB unveils New Logo as Football Association Marks 125th Anniversary
Berlin - The German Football Association (DFB) today revealed a modernized logo and brand identity, signaling a strategic shift as it celebrates 125 years since it’s founding. The rebranding, launched ahead of the new quarter-century, aims to project clarity, innovation, and a reflection of the diversity within German football – from grassroots to the national teams.
The DFB, established on January 28, 1900, in Leipzig, stated the new visual identity represents more than just a cosmetic change. It’s a deliberate move to align the association’s image with its forward-looking strategy, building on a rich history while embracing modernization. According to the DFB, the updated brand embodies “clarity, innovation and modernity” and “reflects the diversity of German football – from the base to the top, from the national teams to the amateur sector.”
This is the DFB’s first major rebranding in a decade, marking a significant moment for the organization as it navigates a rapidly evolving sporting landscape. The new logo will be prominently featured across all DFB platforms and initiatives, representing a unified and contemporary image for german football.
