Beyoncé’s New Merch Line Officially Recognizes Daughter Blue Ivy Carter as “Management“
LOS ANGELES, CA – November 6, 2024 – Beyoncé has launched a new merchandise collection that playfully acknowledges a long-running fan joke: that her daughter, Blue Ivy Carter, is the true power behind the superstar’s career. A black zip hoodie prominently features “Blue Ivy” on the front and “Management” on the back, solidifying the 12-year-old’s unofficial title within the devoted Beyhive fanbase.
The humorous nod to Blue Ivy’s perceived role as Beyoncé’s manager stems from several public moments where the young Carter has demonstrated a confident and decisive presence. The joke gained traction after Blue Ivy shushed her parents during Camila Cabello’s 2018 Grammy speech,and has continued with instances like her influencing the setlist for the Renaissance tour – convincing her mother to keep “Diva” in the show – and signaling Beyoncé to accept her Grammy for Best Country Album with greater haste.
The new merch drop, available on Beyoncé’s website, also includes “Sleighyoncé” themed items for the holidays and Renaissance-inspired cozy wear. Beyond the playful recognition of Blue Ivy’s influence, the collection highlights Beyoncé’s acknowledgment of her daughter’s growing artistic talents.
In a September 2024 interview with GQ, Beyoncé described Blue Ivy as “an artist” with “great taste in music and fashion,” adding, “She is a fantastic editor, painter, and actress.” Beyoncé emphasized that Blue Ivy’s participation in the Renaissance World Tour was entirely her own decision,stating,”Blue wanted it for herself. She took it seriously and she earned it.”
Blue Ivy herself has embraced the “manager” persona, responding with a thumbs-up to a fan sign proclaiming “We Love U Manager Blue!” during the Cowboy Carter Tour. The merchandise release underscores the increasingly visible and influential role Blue ivy Carter is playing in her mother’s career and creative world.
