Yahoo Updates Data Practices, Offering Users Greater Control Over Personal Data
FINLAND – November 6, 2025 – Yahoo is informing users of updated data practices regarding the collection and use of personal information for advertising and content personalization.The changes, detailed in a newly presented consent notice, provide users with more granular control over how their data-including precise location, IP address, browsing history, and search queries-is utilized.
Thes updates arrive amid increasing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). The changes impact all users of Yahoo services, including platforms like Yahoo Finance and Yahoo Mail, and aim to increase transparency regarding data usage for analytics, targeted advertising, audience research, and service development. Users are now presented with clear options to either accept all data processing, reject all non-essential processing, or customize their privacy preferences.
Yahoo, a component of the Yahoo group, leverages collected data to deliver tailored advertising and content experiences. Specifically, the company utilizes this information to measure the effectiveness of advertising campaigns, understand user demographics, and refine its service offerings. Users can decline consent for these additional purposes, impacting the personalization of their experience.
The consent notice outlines options for users to manage their data preferences through dedicated privacy settings within Yahoo’s websites and applications. Users can also review Yahoo’s comprehensive privacy policy and cookie policy for detailed information on data handling practices. These resources are accessible via links provided within the consent notice: https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_2fe1b66a-fb38-4cc8-b2b5-44eb6203cf01&userType=NON_REG and https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_2fe1b66a-fb38-4cc8-b2b5-44eb6203cf01&userType=NON_REG.
