NASCAR Net Income Exceeds $100 Million in 2024, Court Documents Reveal
CONCORD, NC – Newly released court documents from the ongoing lawsuit between NASCAR, 23XI Racing, and Front Row Motorsports (FRM) show the racing series generated a net income of US$102.6 million in 2024. This figure represents a meaningful decrease from the US$536.7 million earned in 2023, a year bolstered by a nearly US$500 million land sale at Auto Club Speedway in Fontana.
The documents, initially published by Forbes, also detail changes to the team payout model. The current system utilizes a two-year rolling average of finishing positions – weighting the most recent season at 100 percent and the second-most recent at 50 percent – to determine each charter’s percentage of revenue.
Under this model, a team finishing first in a race will receive US$2.8 million, representing 8.423 percent of the total payout. The 2025 total payout fund is US$33.7 million, projected to increase to US$39.1 million by 2030. Individual race purses, such as this weekend’s season finale, total US$12.4 million, with the winner receiving approximately US$639,000 (5.16 percent).
Despite NASCAR’s profitability, financial challenges persist for teams. Front Row Motorsports owner Bob Jenkins testified in a June 2025 deposition that he has incurred losses of US$60 million since 2016,and over US$100 million in total operating his NASCAR team. A study involving seven teams estimates the average cost to run a NASCAR entry will exceed US$20 million in 2024.
The release of these financial details comes amid a lawsuit questioning NASCAR’s operational structure and charter system, with teams advocating for greater long-term financial security. The outcome of the case is expected to have a significant and lasting impact on the future of the sport.
