Marketing’s “Death of SEO” Narrative Faces Reality Check as Consistent Strategies Still Deliver
[City, State] - Despite recurring predictions of its demise, Search Engine Optimization (SEO) continues to yield positive results for some businesses, particularly those building their online presence from teh ground up. This observation comes amid a broader industry conversation about shifting search dynamics, often summarized by emerging acronyms like AEO and GEO, and a recent trend of rising impressions coupled with declining clicks for established websites.
Marketing professional Kas Szatylowicz notes a familiar pattern: “If I got a dollar every time SEO ‘died’ in the last couple of years, I’d be rich.” Szatylowicz emphasizes that while the marketing landscape is constantly evolving, essential principles remain consistent. New tools and trends frequently represent repackaged strategies rather than revolutionary changes.
Recent data indicates a divergence in SEO performance. While some businesses are experiencing increased impressions but fewer clicks – a potential signal of evolving search behavior - others are still seeing growth in both metrics through consistent SEO efforts. Szatylowicz shared a case study illustrating this point: a client’s website demonstrated increases in both impressions and clicks over a 16-month period.
“For clients starting from zero, without years of optimized content, the boring, consistent SEO work keeps paying off,” Szatylowicz explains.”It is slower, but it’s also cheaper.”
Acknowledging the importance of diversifying marketing strategies,Szatylowicz clarifies that SEO isn’t the sole focus. However, a complete abandonment of proven SEO tactics in favor of the latest trends isn’t warranted.
The constant influx of “must-do” marketing tactics can be overwhelming, prompting many professionals to pursue continuous learning – even venturing into fields like coding – to stay ahead. Yet, Szatylowicz advocates for a measured approach, emphasizing critical thinking and skepticism when evaluating new trends. ”Keep doing the work,” szatylowicz advises, “and please tell me I’m not the only one panicking onc in a while.”
