Yahoo Updates Data Practices, Giving Users More Control Over Personal Data
HELSINKI, FINLAND – 2024/10/25 14:35 EET – Yahoo is informing users of updates to its data practices, detailing how it utilizes cookies and personal data – including precise location information and browsing history - for analytics, personalized advertising, and service advancement.The changes aim to provide greater transparency and user control over how their information is used.
These updates come as data privacy regulations continue to evolve globally,impacting how technology companies handle user information. The changes affect all Yahoo users in the European Economic Area and potentially beyond, as the company seeks to align its practices with increased scrutiny and user expectations. Users are now presented with options to manage their data preferences, impacting the advertising they see and the level of personalization they experience across Yahoo’s platforms.
According to a notice displayed to users, Yahoo and its partners leverage data such as IP addresses and search activity to analyze trends, deliver tailored content, measure ad performance, and refine its services. The company explicitly states it is part of the Yahoo group.
users have three primary choices: accept all data usage, reject all non-essential data usage, or customize their privacy settings. Rejecting all non-essential usage will limit personalized advertising and content. Customization allows granular control over specific data processing activities.
Users can modify their consent or adjust their preferences at any time through links found in Yahoo’s privacy and cookie settings, accessible on its websites and within its applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_a138a299-362d-423c-be31-5b561ad41e04&userType=NON_REG] and cookie policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_a138a299-362d-423c-be31-5b561ad41e04&userType=NON_REG].
