FANZO expands to U.S. wiht Acquisition of The Rail Media
Global sports bar and venue engagement platform FANZO has acquired The Rail Media, a U.S.-based venue relationship specialist, to spearhead its launch and expansion into the American market. The deal unites FANZO’s technology with The Rail Media’s established network of bars and restaurants across the country, positioning the companies to capitalize on the growing demand for enhanced sports viewing experiences.
This acquisition arrives at a pivotal moment for sports engagement in the U.S., fueled by upcoming mega-events like the FIFA World Cup this summer and the Los Angeles Olympics in 2028. The partnership aims to connect fans, venues, brands, and rights holders on a scale previously unseen in the U.S., offering a complete solution for driving foot traffic and maximizing revenue opportunities for businesses.
Founded in the UK, FANZO provides a platform that allows sports fans to discover where to watch live games, while also offering venues tools to promote events and engage with customers. The Rail media, with over two decades of experience, has cultivated deep relationships with venues nationwide.
“Joining forces with FANZO marks a powerful next chapter for The Rail Media,” said Andrew Jaffee, Founder of The Rail Media.”We’ve spent over two decades building trusted relationships with venues across the U.S., and FANZO brings the technology and global vision to elevate that work. Together, we’re creating the future of sports engagement in bars and restaurants.”
Lucien Boyer, Founding Partner at Inspiring Sport Capital, which is backing FANZO’s U.S. expansion, stated, “This is the perfect time for FANZO to enter the US market, with the FIFA World Cup this summer, rapidly followed by the LA Olympics in 2028. Inspiring Sport Capital are excited to be backing this journey,and welcoming The Rail Media team to the family.”
The combined entity will focus on delivering a unified platform that streamlines sports event promotion, enhances fan experiences, and provides valuable data insights for all stakeholders.
