adidas and Austin’s Kicking It Debut “Live Music” Gazelle Collaboration, Funding Local Scholarships
AUSTIN, TX – adidas has partnered with Austin-based boutique Kicking It to launch a limited-edition Gazelle sneaker, dubbed the “Live Music” Gazelle, with a focus on quality craftsmanship and community investment. The collaboration, revealed through celebratory events this week, will see a portion of proceeds benefit Huston-Tillotson University’s jazz band and future music programming.
The project’s design details were carefully considered, with Kicking It founder Dorsey prioritizing tactile elements over initial production suggestions. “At first, adidas maybe wanted to print it on, but I was like, ‘No, I want it embroidered so I could be able to feel it,'” Dorsey explained. Similarly, a guitar pick detail was upgraded from a printed design to stitched leather for enhanced quality.
Kicking It’s commitment to Austin extends beyond the sneaker itself. The team regularly organizes food drives,giveaways,and toy drives,and the “Live music” gazelle continues this dedication by directly supporting local students. The sneakers were unveiled with in-store customizations, including hat design, grill and tooth gem molding, and a free community concert at Antone’s featuring J. Soulja and The Keezy Experience.
The adidas x Kicking It “Live Music” Gazelle retails for $120 and is available exclusively at Kicking It’s Austin store and online at kickingit.com in limited quantities. Dorsey expressed gratitude for the Austin community’s support, stating, “I feel loved, I feel special, and I just appreciate Austin for showing out for us.”
