K-pop group Treasure’s recent Seoul concert sparked a month-long extension of a special illumination event at N Seoul Tower, now running through November 30th. Originally planned to conclude on October 14th, teh event sees the iconic tower bathed in Treasure’s signature blue, a visual spectacle coinciding with the group’s performances.
The extended collaboration, managed through YG AD’s official SNS channels, reflects overwhelming fan enthusiasm both domestically and internationally. During the october 10th and 12th Seoul concerts at KSPO DOME, the N Seoul Tower lighting created a unique synergy between music and cityscape, offering fans a memorable experience and a striking visual landmark. This initiative follows the release of Treasure’s third mini album, [LOVE PULSE] on September 1st, and ongoing [PULSE ON] world tour, which includes performances in Tokyo on October 25th and 26th, with 14 cities and 26 concerts scheduled overall.
YG Entertainment provided the photograph of the illuminated N Seoul Tower.Reporter Yang Joo-yeon of Sports Donga can be reached at juyeon@donga.com.