Harrell’s Doubles Down on Customization, Bolstering Solutions for Growing Professionals
ORLANDO, FL – Harrell’s, a nationwide leader in plant nutrition and a trusted partner to the green industry as 1941, is substantially expanding its capabilities in custom fertilizer blends and branded chemistry solutions.The move underscores the company’s commitment to providing tailored support for golf courses, lawn care companies, and specialty crop growers facing increasingly complex agronomic challenges.
For over eight decades, Harrell’s has evolved from a family-run operation-led through generations by the Harrell family, from ormond harrell to Jack Harrell, Sr., then Jack harrell, Jr., and now, Jack harrell, III-into a 100% employee-owned enterprise. This enduring legacy of integrity, service, and deep agronomic knowledge fuels the company’s dedication to innovation and customer success. Today,Harrell’s is responding to a growing demand for precision nutrition and targeted chemical applications,recognizing that a one-size-fits-all approach is no longer sufficient.
“We’re seeing a shift in the industry,” explains Jack Harrell, III. “Growing professionals need solutions designed for their specific conditions – soil type, climate, crop requirements, and even budgetary constraints. Our expanded custom blending and chemistry offerings allow us to deliver exactly that.”
Harrell’s offers a extensive suite of services, including granular and liquid fertilizer blending, micronutrient packages, and access to a portfolio of branded chemistries. The company’s team of sales professionals collaborates directly with customers, acting as an extension of their team. This collaborative approach is further strengthened by an in-house technical team of PhDs who provide expert problem-solving and innovative solutions.
“Harrell’s feels like family and they make you feel that way, too,” shares Brian Christensen, a Harrell’s customer. “From the sales team,to management,to the guys that select my products for me,everyone is so courteous.”
Harrell’s commitment extends beyond product delivery. The company emphasizes building long-term relationships and providing ongoing support to ensure customers achieve optimal results. As the agricultural landscape continues to evolve, Harrell’s remains focused on serving growing professionals well, upholding its tradition of trusted solutions and enduring partnerships.
