Yahoo Updates Data Practices, Offering Users greater Control Over Personalization
HELSINKI, Finland – October 17, 2025, 01:08:13 EEST – Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search information for analytics, personalized advertising, and service progress. The changes, announced today, provide users with more granular control over how their information is used and offer options to limit data collection for these purposes.
These updates come as data privacy concerns continue to grow globally, and as regulations like the EU’s General Data Protection Regulation (GDPR) emphasize user consent and transparency. The changes affect all users of Yahoo services, including Yahoo Mail, News, Finance, and Sports, and are designed to align with evolving privacy standards. Yahoo is part of the Yahoo Group. Users are now presented with clear choices regarding the use of their data for targeted advertising and content recommendations.
Specifically,Yahoo leverages collected data to tailor advertising and content experiences,measure the effectiveness of marketing campaigns,analyze audience demographics,and refine its suite of services.Users can now choose to reject the use of cookies and personal data for these additional purposes by selecting “Hylkää kaikki” (reject All). Alternatively,they can customize their preferences through “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings).
Users retain the ability to modify or withdraw their consent at any time via links within Yahoo’s websites and applications. Further details regarding Yahoo’s data handling practices are available in its Privacy Policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_90b28b8a-c127-4b8d-a99e-f1481fd1cab6&userType=NON_REG) and Cookie Policy ([https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_90b28b8a-c127-4b8d-a99e-f1481fd1cab6&userType=NON_REG](https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_90b28b8a-c127-4b
