Ultradent Revamps Branding for opalescence Whitening Line
SOUTH JORDAN,UT – Ultradent Products,Inc. today announced a modernized visual identity for its Opalescence whitening products, a line trusted by dental professionals and patients for over 35 years. The rebrand, which began earlier this year with opalescence pro (formerly Opalescence Boost), now extends to Opalescence Custom whitening gel (formerly Opalescence PF), aiming to better resonate with both clinicians and patients while upholding the established formulas and results.
opalescence whitening has reportedly transformed over 100 million smiles globally and currently holds the position of the number one professional teeth whitening brand worldwide. The updated branding seeks to align the product family under a clearer, more contemporary aesthetic without altering the science-backed efficacy that has defined the line.
“Opalescence whitening has set the standard in professional teeth whitening for decades,” said Ultradent President and CEO Dirk Jeffs. “Now, we’re refreshing the look and aligning the product family under a clear, modern identity, while continuing to offer the trusted formulas that have built that reputation.”
The rebranding encompasses both the product packaging and overall visual presentation, ensuring consistency across the Opalescence portfolio. All products will continue to deliver the gentle, effective, and customizable whitening solutions users expect.
About Ultradent Products, inc.
Ultradent Products, Inc. is a leading developer and manufacturer of high-tech dental materials, devices, and instruments. The company’s stated vision is to improve oral health globally,and it also supports financial and charitable programs aimed at enhancing quality of life and health. Further facts can be found by calling 800.552.5512 or visiting ultradent.com. Ultradent is also active on LinkedIn, Facebook, and Instagram.
