Cowboys Face Looming Decision on George Pickens‘ Future as Value Soars
FRISCO, TX – The Dallas Cowboys are rapidly approaching a critical juncture with wide receiver George Pickens, whose strong performance is simultaneously bolstering his value and complicating long-term roster planning. Cowboys owner and General Manager Jerry jones acknowledged Tuesday on 105.3 The Fan in Dallas that the team is evaluating potential financial adjustments, including a possible extension for Pickens, but stressed the need for commensurate on-field production.
Pickens is earning his next contract “one game at a time,” and his ascent presents a significant challenge for the Cowboys. The team must soon decide whether too extend Pickens, utilize the franchise tag, or allow him to become a free agent.Any negotiations will involve agent David Mulugheta,whom Jones previously attempted to circumvent during contract talks with Micah Parsons.
The core issue is cost. Pickens is expected to seek a contract worth $30 million or more annually, a figure validated by his current play. The franchise tag for receivers is projected to exceed $25 million in 2026, building on the $23.958 million tag value for 2025. However, allocating such resources is difficult given the existing $34 million annual commitment to fellow receiver CeeDee Lamb.
Some analysts suggest exploring a trade before the deadline, while others propose a tag-and-trade strategy in early 2026, possibly maximizing return value if Pickens continues to excel. Jones himself highlighted Pickens’ positive impact, stating, “I can’t tell you how proud I am personally for George as he is absolutely as exciting as he’s been on the field for us.He’s been that kind of teammate,and he’s inspirational.” Jones added he would “take that combination we’ve got with him any day,” dismissing earlier concerns about Pickens’ personality. Ultimately, the Cowboys’ decision will hinge on balancing Pickens’ increasing worth with the team’s existing financial commitments and long-term strategic goals.
