Index.hu promotes Facebook engagement alongside advertising for an unspecified product, as of 2025/10/08.
The Hungarian news portal Index.hu integrates social media promotion with commercial advertising within its content delivery. A recent section of the site features a call to action encouraging users to follow index.hu’s official Facebook page,accompanied by a dedicated “I follow you!” button. This is presented alongside an advertisement linked to a product purchase-the link directs users to a page with “rossi” in the query string-and tracking pixels for Facebook data collection.
the dual approach reflects a common strategy for online news outlets seeking to expand their reach and monetize content. Index.hu utilizes Facebook to build community and drive engagement, while concurrently leveraging advertising revenue. The inclusion of Facebook’s JavaScript SDK and pixel tracking indicates a focus on targeted advertising and data analytics to refine audience engagement and ad performance. The Facebook app ID is listed as ’330827937019153′ and the Facebook pixel ID is ‘551982981568628’.
