Yahoo Updates Data Practices, Offering Users Greater Control Over Personal Data
HELSINKI, Finland – October 6, 2025, 04:34:12 EEST – Yahoo is informing users of updates to its data practices, providing increased clarity and control over how thier personal information is used for advertising and content personalization. The changes, detailed in a recent notice to users, outline how Yahoo leverages data – including precise location and browsing history – for analytics, targeted advertising, and service development.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR). The changes impact all Yahoo users in Europe, giving them more granular options to manage their data preferences.Yahoo is part of the Yahoo Group. Users can now choose to reject the use of cookies and personal data for these additional purposes, or customize their settings to allow specific types of data processing.
Specifically, Yahoo utilizes data points such as IP addresses, search queries, and geographical location to deliver tailored advertising and content. This data is also employed to measure the effectiveness of advertising campaigns, analyze audience demographics, and refine its suite of services. Users are being prompted to make informed decisions about whether to consent to these practices.
Users have three primary options: “Reject all,” ”Manage privacy settings,” or accept the default settings. Selecting “Reject all” prevents Yahoo and its partners from using cookies and personal data for the described analytical and personalization purposes. The “Manage privacy settings” option allows users to customize their preferences on a more detailed level.
Yahoo emphasizes that users can modify their consent or preferences at any time through links provided in its privacy and cookie policies, as well as within the privacy management panels on its websites and applications.Further details regarding Yahoo’s data handling practices are available in its privacy policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_59170bab-c991-4ca9-a326-744ff25f3c5c&userType=NON_REG] and cookie policy [https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_59170bab-c991-4ca9-a326-744ff25f3c5c&userType=NON_REG].
