Austrian Insurer Smile Drives Online Growth with Targeted Willhaben Partnership
Vienna, Austria – Smile, the car insurance subsidiary of Helvetia Versicherung AG, has successfully leveraged a data-driven advertising partnership with online marketplace Willhaben to rapidly build brand awareness and boost online contract acquisition in the competitive Austrian market. The year-long collaboration focused on reaching potential customers with highly relevant advertising throughout their online journey.
Facing the challenge of establishing itself as a new player, Smile opted for a multi-faceted approach with Willhaben. The campaign utilized large-scale display advertising for broad visibility, coupled with an innovative “text link” format that positioned Smile as a recommended service provider directly within Willhaben’s listings.
Crucially, the campaign was powered by Willhaben’s first-party data, allowing for precise targeting of drivers - both within vehicle-related sections of the platform and across broader categories. This contextual targeting ensured ads were delivered to users actively considering automotive needs.
“As a driver of relevant traffic in the financial services sector, I’ve long valued Willhaben,” stated Michael Janicek, Managing Director of Smile Austria. “The insights into user behavior on the marketplace provide a valuable perspective, completing our understanding of potential customers.”
According to Jochen Schneeberger, Head of Digital Advertising at Willhaben, the success stemmed from a strategic combination. “The pairing of attention-grabbing advertising creatives with a data-based approach demonstrates how we can connect with users with high relevance and offer our clients a direct pathway to conversions.”
The results speak for themselves: Smile fully achieved its pre-defined goals for new contract acquisitions, validating the effectiveness of the partnership. Building on this success, Smile plans to expand its product portfolio in 2026, with Willhaben continuing as a key advertising partner. The campaign underscores the power of data-driven advertising and contextual relevance in driving measurable results for financial services brands.
SEO Considerations:
* Keywords: Car insurance Austria, online car insurance, digital advertising Austria, Willhaben, Helvetia Versicherung, smile Insurance, data-driven marketing, contextual advertising, brand awareness, lead generation.
* Meta Description: Learn how Smile Insurance boosted brand awareness and online sales in Austria with a targeted advertising partnership with Willhaben. A case study in data-driven marketing success.
* image Alt Text: Jochen Schneeberger, Head of Digital advertising at Willhaben; Willhaben advertising example.
* Internal Linking: Opportunities to link to other articles on world-today-news.com related to digital marketing, the Austrian insurance market, or Helvetia Versicherung.
