Yahoo Updates Data Practices, Giving Users More Control Over Personal Details
DUBLIN, IRELAND – October 4, 2025 – Yahoo is updating its data practices to provide users with greater openness and control over how their information is used, especially regarding personalized advertising and content. The changes, announced today, detail how Yahoo and its partners utilize cookies and personal data – including precise location data, IP addresses, and browsing/search history – for analytics, ad targeting, and service development.
these updates come as data privacy regulations continue to evolve globally and as consumers increasingly demand more agency over their digital footprint. The changes impact all Yahoo users across its platforms and services, offering options to limit data collection for purposes beyond core functionality. Users are now presented with choices regarding the use of their data for personalized experiences, and the company emphasizes the ability to modify these preferences at any time.
Yahoo clarifies that it leverages this data to deliver tailored advertising and content,measure ad and content performance,conduct audience research,and refine its services. Users who do not consent to these additional uses of their data can select “Reject all.” Alternatively, they can customize their preferences through a “Manage privacy settings” option.
The company’s updated privacy policy and cookie policy,accessible via links provided,detail the full scope of data collection and usage. Users can also revoke or modify their consent by accessing privacy and cookie settings within Yahoo’s websites and applications. Yahoo is part of the Yahoo Group.
