Yahoo Updates data practices, Offering Users Greater Control Over Personalization
HELSINKI, Finland – October 4, 2025, 02:22:38 EEST – Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search facts for analytics, personalized advertising, and service development.The changes,outlined in a recent notice to users,aim to increase transparency and provide individuals with more control over how their information is used.
These updates come amid growing global scrutiny of data privacy and evolving regulations like the European Union’s general Data Protection Regulation (GDPR). Yahoo, a component of the Yahoo group, leverages user data to tailor content and advertisements, measure advertising effectiveness, conduct audience research, and refine its services.The company emphasizes that these practices are intended to enhance user experience, but acknowledges the importance of user consent and choice.
Users are now presented with options to manage their data preferences. They can opt-out of the use of cookies and personal information for these additional purposes by selecting “Hylkää kaikki” (Reject All). Alternatively, users can customize their settings via “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings).
Yahoo assures users they can revoke or modify their consent at any time through links found on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its Privacy Policy and Cookie Policy, accessible via links provided in the notice. These policies detail the scope of data collection, usage, and user rights.
Yahoo is a global technology company and part of the Yahoo group, offering a range of services including search, email, news, and entertainment.
