yahoo Updates Data Practices, Offering Users greater Control Over Personal Data
Helsinki, Finland - 2024/10/03 08:17 EET – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their personal information is used for advertising and content personalization. The changes, detailed in a recently published notice, outline how yahoo leverages data – including precise location, IP addresses, and browsing history – for analytics, targeted advertising, and service development.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR).the changes impact Yahoo users across its platforms, including sports.yahoo.com, and aim to align with these standards by offering clearer choices regarding data usage. Users are now presented with options to reject personalized advertising and data tracking, or to customize their privacy settings.
yahoo, a component of the Yahoo group, utilizes collected data to deliver tailored advertising and content experiences. This data is also employed to measure the effectiveness of advertising campaigns,analyse audience demographics,and refine its services. Specifically, the company states it uses this information for analytics, to personalize ads and content, measure ad and content performance, research audiences, and develop its offerings.
Users can decline the use of cookies and personal data for these expanded purposes by selecting “Reject all.” Alternatively, they can manage their privacy preferences through a dedicated “Manage privacy settings” option. Yahoo emphasizes that users retain the ability to revoke or modify their consent at any time via links within its websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/index.html) and cookie policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/cookies/index.html). these resources provide comprehensive information on the types of data collected, how it is indeed used, and the rights users have regarding their personal information.
