SK Rent-a-Car drives Brand Exposure for Jeju Companies with New Product Sampling event
SK Rent-a-Car, led by CEO Lee Jung-hwan, is solidifying its role as a key B2B marketing platform in Jeju Island, connecting tourists with local businesses. The company recently announced a sampling event in partnership with Hanul & Jeju to introduce their new carbonated water, “Jeju Tokda,” to visitors.
The event, beginning october 1st and running while supplies last, is the first sampling initiative for Hanul & Jeju and aims to allow car rental customers to experience the new product during their travels. “Jeju Tokda” is a premium carbonated water featuring minerals from Jeju’s lava sea, offering a highly carbonated and refreshing experience designed to complement the island’s clean image. It was officially launched on September 17th.
Customers participating in the “Jeju Island, yoru own comma tour destination” event can also enter a lottery to win prizes including a Walkerhill gift certificate, a Jeju beer goods package, and a Starbucks Gifticon by posting photos with the product while exploring Jeju.
The collaboration with Hanul & Jeju will extend beyond the initial sampling. In November, SK Rent-a-Car plans to offer customers a 30% discount coupon for the Jeju Beer brewery tour, including a tasting of their four beer varieties.
According to an official from Hanul & Jeju, “SK Rent-a-car Jeju has a consumer contact point used by more than 1 million people a year, so it is a channel that can effectively inform the new product.” They added, “We expect that customers who visit Jeju can experience the refreshing of ‘Jeju Tokda’ during their trip.”
This partnership represents a continued effort by SK Rent-a-Car to support local businesses. This is the second collaboration with a Jeju-based company, following a June initiative with jeju Ricoris as part of a business alliance with the Jeju Special Self-Governing Province to promote local products. Previously, SK Rent-a-Car has also partnered with national brands like Kundal (December & February last year), Orion (May - offering Dr. Jeju Lava and Iher Jelly as part of a drowsy driving campaign), and Paldo (June – providing Jelly, Three Ramen Soup, and Ricoris).
“Experiential marketing for Jeju rental users has an excellent effect on enhancing product awareness and boosting purchases,” stated an SK Rent-a-Car official.”We will provide an effective marketing platform that can provide differentiated brand experiences to customers through various companies and collaborate beyond vehicle rentals to support new product launches.”
