Danica Patrick voiced strong disapproval of the NFL‘s selection of Bad Bunny too headline the Super Bowl LVIII halftime show, criticizing the league for what she perceives as a shift away from its core audience. Patrick, known for her outspoken views, expressed her frustration on social media, questioning the NFL’s decision-making process.
The former race car driver’s comments reflect a growing debate among football fans regarding the NFL’s entertainment choices. While the league aims to broaden its appeal, some argue that prioritizing mainstream music trends over artists with a stronger connection to the sport alienates its traditional fanbase.The NFL announced Bad Bunny as the performer on November 7, 2023, highlighting his ”global energy and cultural vibrancy.” NFL Entertainment Executive Vice President Brett Gosling stated, “As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice.”
Prior to the announcement,rumors circulated that Taylor Swift was being considered for the halftime show,but those discussions did not result in an agreement. Bad Bunny responded to the announcement stating, “This is for my people, my culture, and our history.”
The NFL’s decision comes as the league continues to seek broader audience engagement, and partnerships like the one with Underdog Fantasy-offering daily player picks and prizes with a promo code NYPOST5 for $50 in site credits with a $5 play-are part of that strategy. However,Patrick’s reaction underscores the potential for backlash when entertainment choices diverge from the expectations of long-time fans.