Gmarket bolsters Mobile Experience with Enhanced Item Detail Views
Seoul, South Korea – September 28, 2025 – Gmarket, a leading South Korean e-commerce platform operated by eBay Korea, is refining its mobile user experience with a focus on richer item descriptions accessible through expanded image functionality. Recent code deployments indicate a shift towards encouraging users to interact with product imagery to unlock more detailed information, aiming to improve conversion rates and reduce customer inquiries.
The updates, observed in the platform’s mobile code base, introduce a prominent “vip-notice” encouraging shoppers to “click” on item images for a more comprehensive product description. This strategy addresses a common friction point in mobile commerce – limited screen real estate – by layering information access within the existing visual browsing flow. The move comes as Gmarket competes with other major players in the south Korean e-commerce market, including Coupang and Naver Shopping, all vying for mobile market share.
Gmarket’s implementation utilizes a non-intrusive notification box, signaling the availability of expanded content. this approach contrasts with some platforms that rely on separate “details” tabs or scrolling through lengthy text blocks on mobile devices. The change is part of a broader series of ongoing updates to the Gmarket mobile app, including adjustments to wish list and shopping cart notifications, and integration with tracking pixels for event monitoring.
The platform also continues to refine its backend infrastructure, as evidenced by ongoing partial template updates and the inclusion of tracking code for advertising performance analysis. These updates suggest a continued investment in data-driven optimization of the user experience.
