Virgin Active Italia to Bring ‘Premium Plus‘ Fitness Experience and 50 Jobs to Milan in 2026
Milan, Italy – Virgin Active Italia announced today plans to open a new state-of-the-art fitness club in Milan’s Porta Vittoria district, slated for launch in early 2026. The new facility, categorized as “Premium Plus,” represents a notable investment in the Milanese wellness market and will create approximately 50 new employment opportunities.
Located within a new residential complex bordered by via Cena, via Cervignano, via Monte Ortigara, and Viale Umbria, the club will offer a comprehensive fitness and wellness experience. Members can expect a fully equipped gym featuring the latest isotonic and cardio equipment, dedicated weight training areas, and specialized studios for a diverse range of classes including dynamic workouts, Pilates, mind-body practices, and high-intensity strength training.
Beyond conventional fitness offerings, the club will boast a dedicated wellness area complete with a sauna, Turkish bath, whirlpool, and sensory showers. Recognizing the evolving needs of it’s clientele, Virgin Active will also incorporate catering facilities and co-working spaces within the new location.
“The opening of Milan Porta vittoria marks an crucial step in our growth path in a city in constant evolution,” said Luca Valotta, founder and president of Virgin active Italy. “With this new club we reach 15 structures in Milan, a strategic market that allows us to interpret and anticipate the new trends related to wellness and fitness.”
The company is currently accepting pre-sale registrations at Corso XXII March 33.The expansion underscores Virgin Active Italia’s commitment to providing premium fitness solutions and contributing to the economic vitality of the Milan region.
