Rossmann‘s “2+2” Beauty Days Promotion Draws Crowds,Sparks Price Concerns
prague,Czech Republic – A recent “2+2” promotion at Rossmann drugstores across Prague,offering customers two free decorative cosmetics items with the purchase of two more,drew large crowds and sparked debate over whether prices were inflated ahead of the event. While Rossmann maintains its pricing is competitive, comparisons with rival DM drugstore and online retailers reveal significant price discrepancies on popular items.
The promotion, a regularly scheduled event known as “Beauty Days,” proved popular, with shoppers flocking to stores like Arcades Pankrác, Chodov, and locations in central Prague. Rossmann’s Gabrielová confirmed the expected high interest, stating, “We assumed that the Beauty Days event will arouse great interest in customers. Decorative cosmetics are one of the most sought-after categories of goods all year round, so its support in the form of 2+2 only confirmed this experience.”
However, the rush to capitalize on the deal led some customers to question the value. Shoppers were observed returning items,admitting they didn’t need them but were tempted by the promotion. Staff fielded questions about stock levels and the promotion’s rules, including clarification on whether purchasing four items would yield four free.
Concerns quickly spread to social media, with customers alleging that prices were raised specifically for the event. Rossmann staff denied artificially inflating prices, stating, “Something might have been discount, but we certainly did not overestimate the goods for this event.”
An examination by[SourceNewsoutlet-[SourceNewsoutlet-[SourceNewsoutlet-[SourceNewsoutlet-as the original article doesn’t specify]revealed price differences on several popular products. Maybelline’s Lash Sensational Sky High Black mascara, such as, was priced at 369 Czech crowns in Rossmann, while DM offered it for 249 crowns. Alza and Dr.Max pharmacy listed it for 219 crowns, though often with quantity restrictions. Rossmann’s Rita gabriel defended the price, claiming it had been set “for almost a year” and was “fully fucking prices for competition… the best price on the market.”
L’Oréal’s Make-up True Match foundation was also found to be more expensive at Rossmann (459 crowns) compared to DM (369 crowns) and Alza (279 crowns). similar price comparisons across numerous products revealed a consistent pattern of higher prices at Rossmann.
Notably, the day following the promotion, prices on many of the featured products at Rossmann were adjusted to become more competitive with DM.
