Shagun Sharma on Navigating a Changing Television Landscape & Embracing New Platforms
Mumbai, India – Actress Shagun Sharma, known for her compelling performances in popular Indian television dramas, believes a single principle has guided her nearly decade-long career: compelling content reigns supreme. In a recent interview, Sharma discussed her intentional approach to role selection, the evolution of Indian television, and her growing interest in the burgeoning world of Over-The-Top (OTT) streaming platforms.
Sharma actively resists being pigeonholed, prioritizing depth and challenge over conventional character tropes. “I consciously avoid getting too cozy,” she explained. “I look for roles that push me, even if they initially feel daunting.Whether a character is perceived as ‘positive’ or ‘negative,’ lead or supporting, the core for me is always the complexity and layers within the role itself.”
Currently captivating audiences as Pari in the long-running series Kyuki Saas Bhi Kabhi Bahu Thi,Sharma previously garnered significant praise for her portrayal of Kashvi in Yeh Hai Chahatein. “Yeh Hai Chahatein was a turning point,” she shared.”The show resonated deeply with viewers, and Kashvi was a especially demanding role emotionally. It really stretched me as an actor.”
Sharma observes that Indian television is undergoing a significant change, driven by evolving audience expectations. ”The days of predictable storylines are over. Today’s viewers crave authenticity and relatable narratives. Storytelling is much faster-paced now, and the sheer volume of content available has fostered a more competitive – and ultimately, more innovative – industry.”
While acknowledging the enduring power of conventional television to connect with family audiences, Sharma is also excited about the opportunities presented by OTT platforms. “I see television and OTT as complementary forces,” she stated. “TV maintains a strong connection with a broad demographic, while OTT provides a space for bolder, more experimental storytelling. Both platforms are incredibly valuable and offer actors a wider range of creative possibilities.”
Keywords: Shagun Sharma, Indian Television, OTT Platforms, Yeh Hai Chahatein, Kyuki Saas Bhi kabhi Bahu Thi, Acting, Television Industry, Content is King, Entertainment News, Bollywood.
