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Potato Market Analysis: Contract Cultivation & Fries Returns

by Priya Shah – Business Editor

Potato‌ Industry Shifts to Primarily Contract-Based Supply

The French fry processing industry is currently demonstrating a reduced need for potatoes available on the ​open market, driven by​ a notable increase in contract cultivation and unexpectedly strong processing returns. ‌This analysis examines the factors contributing to this shift.

Initially, processors aimed to expand contracted acreage. Though, ‌a downturn in demand for finished fries lead to⁢ a halt in⁤ issuing new contracts.Despite this pause, the overall contracted ‍area has ​increased compared to previous years, especially in Belgium and the ‍Netherlands, where processors secured additional⁤ agreements.

This rise in​ contract⁤ farming directly impacts the demand for “free” potatoes – those not grown under ⁣contract. Historically, approximately 80% of‌ potatoes were⁢ grown under contract, ⁣with the remaining 20% available for ​direct purchase. With contracted acreage now reaching around 89%, and possibly exceeding ‌90% in certain specific cases, the ⁤industry’s reliance on the open market has diminished.

Beyond ⁢supply agreements, processing efficiency is also contributing to ‍the current ‌situation. Early potato yields have been ​strong, ‍with low failure rates. ⁤This ⁣has resulted in a processing efficiency of 58.2% in August, according‍ to‍ data from the VAVI trade association – a 2 percentage point advancement over‌ the five-year average.

Despite a generally weak ⁣market ​sentiment, potato processing volume in August ⁢only decreased by ⁢4.8% compared ⁢to the previous year.⁢ Furthermore, production of⁣ finished‍ potato ⁣products, like Kromp (consumption potatoes),⁣ experienced a limited decline of just 2.5%, thanks⁣ to the higher ‍processing returns.

These factors​ combined – increased contract cultivation and improved processing efficiency – indicate a ‍robust, albeit evolving, supply chain within the French fry industry.

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