Québec – A surge in protein-enriched foods across grocery stores is prompting concern from nutritionists, who warn consumers about the potential for nutritional imbalance and wasted resources. From yogurts and chips to popcorn, manufacturers are prominently displaying protein content, capitalizing on a growing health trend.
Experts caution that while protein is essential, excessive intake doesn’t translate to added benefit and can even be detrimental. The average adult requires approximately 70 grams of protein daily, a threshold frequently surpassed by those drawn in by marketing emphasizing higher protein levels. This overconsumption represents both a financial and nutritional misstep, potentially diverting attention from other vital nutrients.
“Too much is as harmful as too little,” explains Stéphanie Côté, a registered nutritionist.”Excess protein is converted into fat and surplus calories. The body won’t absorb it if you consume more than you need.”
Unlike carbohydrates or fats, the body doesn’t store protein. Unused protein is simply eliminated, offering no additional nutritional value. “Our bodies don’t create protein reserves, so it isn’t utilized, and it’s somewhat wasteful-both of money and the food itself-because we could be obtaining other necessary nutrients instead,” adds Mme Côté.
The trend raises questions about food marketing practices and consumer understanding of nutritional needs. nutritionists advise a balanced diet prioritizing a variety of food groups, rather than solely focusing on protein content.
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