Puma Intensifies Crackdown on Counterfeit Jerseys in Morocco
Rabat, Morocco - Puma is aggressively combating the production and sale of counterfeit merchandise in Morocco, notably replica jerseys of the Royal Moroccan Football Federation (FRMF). The sportswear giant has initiated over 45 civil and criminal proceedings against counterfeiters in Morocco since the beginning of the year, resulting in the seizure of tens of thousands of fake products, according to reporting by Le Matin.
Neil Nariman, Puma’s Legal director, emphasized the dangers associated with counterfeit goods. “Counterfeit products do not comply with any social or environmental standard,” he stated. “They may contain perhaps dangerous chemicals for consumers, and organizations that produce them are often linked to organized crime.”
The company’s efforts extend beyond legal action. Puma rigorously tests materials used in its authentic products, adhering to a list of regulated substances (RSL) established in 1999. Each year, external laboratories analyse thousands of materials against this list, ensuring only compliant components are used in manufacturing.
Puma is collaborating with Moroccan customs authorities, as well as judicial and legal bodies, to strengthen the fight against counterfeiting.Counterfeiters in Morocco face penalties including fines of up to 500,000 Moroccan dirhams and imprisonment.
The increased enforcement comes as Puma prepares to release its jerseys for the CAN Morocco 2025 tournament, including the high-end Authentic Replica jersey FRMF 2025 and the more affordable Authentic Jersey FRMF Fan Jersey 2025, priced at 95 euros.
