Haru Urara, the ‘Losing Horse Icon’ Who Inspired a Gaming Phenomenon, Dies at 29
September 10, 2025 – Haru Urara, a Japanese racehorse celebrated not for winning, but for losing – a remarkable 113 times – has died at the age of 29. Her unlikely story resonated deeply wiht the Japanese public, transforming her into a beloved cultural icon and, unexpectedly, the inspiration for a popular character in the hit game and anime franchise, Umamusume: Pretty Derby.
Haru Urara debuted in 1998 and quickly gained notoriety for her consistent losing streak. While lacking victories, she captured the hearts of fans who saw in her a symbol of perseverance and a patron saint for those who face repeated setbacks. Her unwavering spirit, despite never reaching the winner’s circle, struck a chord with a nation known for its dedication to hard work and overcoming adversity.[[(Image: Tweet from Eurogamer announcing haru Urara’s death – embedded below)]
Former racehorse Haru Urara, known for an impeccable 113 race loss record, and as the inspiration for the Umamusume: Pretty Derby character of the same name, has died aged 29. https://t.co/HXvdijrj1G pic.twitter.com/HXvdijrj1G
– Eurogamer (@eurogamer) September 9, 2025
The horse’s legacy extended beyond the racetrack thanks to umamusume: Pretty Derby, a unique franchise featuring anthropomorphized horse-girls who compete as both racers and idols. Haru Urara’s name and story were directly incorporated into one of the game’s characters, introducing her tale to a new generation of fans.
Following her retirement from racing in
