Beloved Norwegian Snack, Sunda, Discontinued After Decades
Oslo, Norway – Orkla, the Norwegian food conglomerate, has discontinued the popular snack Sunda, marking the end of an era for a product that has been a staple in norwegian households for generations. The decision is part of a broader trend of discontinued products within Orkla’s portfolio, impacting consumer favorites adn signaling a shift in the company’s market strategy.
While many of the discontinued items are newer products or limited editions that haven’t gained significant traction, the removal of Sunda – alongside other Norwegian classics like Lohengren, Kavli caviar, Grandiosa Heart Pizza, and “Really Hot Pizza” with pineapple – has sparked nostalgia and concern among consumers. Orkla explained the move as a streamlining of its product lines, focusing on items with stronger market performance.The discontinuation of Sunda follows the earlier decision to phase out the “Worthy” product line.
Sunda, known for its distinctive flavor and often associated with childhood memories, also featured a recognizable character on its packaging – the “Sunda boy,” a light-haired toddler with a playfully muscular arm.The snack’s removal represents a loss of cultural touchstone for many Norwegians.
Orkla has not disclosed specific sales figures that led to the decision,but the company is prioritizing products with demonstrated consumer attachment and profitability. The future of other legacy brands within Orkla’s portfolio remains uncertain as the company continues to evaluate its offerings.
