“Born All Things” Shatters Records, captivates Audiences with Rural Drama
Beijing, August 24, 2024 – The recently concluded CCTV-8 era drama, ”Born All Things,” starring Yang Mi and Ou Hao, has become a phenomenal success, breaking viewership and online engagement records across multiple platforms.The series, directed by Liu jiacheng, quickly resonated with audiences, sparking a nationwide trend of imitating the drama’s unique dialects and boosting cultural tourism in the region where it’s set.
Launched on August 13th, “Born All Things” immediately demonstrated strong performance. Real-time ratings on Cool Cloud exceeded 2.68% on it’s premiere day, while Huan.com’s big data reported real-time ratings surpassing 3.67%. The drama’s popularity continued to surge, reaching a peak real-time attention span of 4% on Cool Cloud on August 19th – a new annual record for CCTV-8.
As of August 23rd, the series’ popularity value on iQiyi exceeded 11,000, placing it second in the platform’s history. The drama commanded a 43.5% market share of effective main film playback, with daily effective playback exceeding 100 million views. Total playback volume reached the highest level seen on the platform in nearly three years.
The drama’s impact extends beyond viewership numbers. Lines from the show, notably regional dialects like “Do I know,” “Lagua,” and “Zhamihan,” have become viral sensations on social media, used by netizens as a form of cultural shorthand and online interaction.This linguistic trend highlights the show’s ability to connect with audiences on a deeply personal level.”Born All Things” has also spurred increased interest in the source material, with the original novel, ”Tenging and Decisive,” quickly climbing to the top of WeChat Reading’s hot search list. Furthermore, the series has positively impacted cultural consumption and local tourism in southern Shandong province, where the story is set.
The narrative unfolds in Tianniu Miao Village, southern Shandong, chronicling the intertwined fates of three families - the Nings, the Fengs, and the Feis - represented by Ning Xiuxiu, Feng Dajiao, and Fei Zuo. The story explores the struggles and resilience of villagers as they navigate land changes and generational conflicts, highlighting the enduring connection between farmers and the land they cultivate. The drama portrays a decades-long rivalry between these families, rooted in their shared dependence on the same land.
The success of “Born All things” underscores a growing appetite for domestically produced dramas that authentically portray rural life and explore themes of family, tradition, and societal change.
Source: Kuai Technology (Reprinted with attribution)
Editor: Har
