Sura Insurance Launches Proactive Health Initiative with Lonévo Platform
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Medellín, Colombia – Sura Insurance is expanding its health services with the integration of Lonévo, a long-term welfare platform, into its mobile application. this strategic move aims to shift healthcare from reactive treatment to proactive prevention, addressing a growing concern over chronic diseases in Colombia.
already available to over 6 million insured individuals, Sura projects Lonévo will reach 360,000 active users by the end of 2025. This initiative comes as colombia faces a important public health challenge: more than 30% of adults suffer from chronic non-communicable diseases like hypertension, diabetes, and cancer, accounting for approximately 25% of total health expenditure, a figure projected to rise to 40% by 2030 according to the Ministry of Health.
Lonévo: A Data-Driven Approach to Well-being
Lonévo, founded by Andrés Moreno (previously of Open English Creek) and 55% acquired by Sura in 2024, utilizes advanced data models to identify individual and collective health risks. The platform’s well-being index tracks user progress in adopting healthy habits, enabling personalized support, even for those managing existing chronic conditions.
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Key Features of the Lonévo platform
| Feature | Description |
|---|---|
| Risk Identification | Advanced data models predict potential health risks for individuals and groups. |
| Well-being Index | Tracks progress in adopting healthy habits and provides personalized feedback. |
| Personalized Accompaniment | Offers tailored support based on individual needs and health status. |
| Chronic Disease Management | Provides resources and guidance for individuals already managing chronic conditions. |
| Financial Health (Coming Soon) | Integration of financial wellness tools to promote holistic well-being. |
Insightful Tip: Prioritizing preventative healthcare can substantially reduce long-term healthcare costs and improve quality of life.Consider incorporating regular check-ups, a balanced diet, and consistent exercise into your routine.
Impact on Businesses and Productivity
work-related stress,sedentary lifestyles,and medical leave directly impact business productivity. According to the World Health Organization (WHO), companies with extensive well-being programs can see productivity improvements of up to 20%. Lonévo aims to address these challenges by promoting self-care and mental health within organizations.
Did you know? Investing in employee well-being is not just ethically responsible, it’s also a sound business strategy. Healthier, happier employees are more engaged, productive, and less likely to experience burnout.
Juan David Escobar,President of Sura Insurance,emphasizes the platform’s broader vision: “With Lonévo,we go beyond a simple application. We are building a well-being ecosystem that enhances healthy habits combining advanced technology with human accompaniment.”
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This initiative represents a significant step towards a new paradigm in Colombian healthcare, focusing on preventative measures to improve the quality of life and contribute to the country’s sustainable development.
