WWE has announced a new partnership with Breath Death, a recently launched brand of breath mints that boasts a roster of prominent social media influencers, including Logan Paul.
The collaboration was revealed today through an advertisement posted by Breath Death, which featured clips of WWE’s Paul “Triple H” Levesque during his wrestling career.While a formal press release detailing the partnership’s specifics has not yet been issued, the announcement signals a new marketing avenue for the wrestling giant.
Partnered w/ @WWE to Body Slam Bad Breath pic.twitter.com/M95ryN4Mfa
– Breath Death (@getbreathdeath) July 30,2025
The advertisement includes a voiceover stating,”Confidence,that’s easy when your breath doesn’t smell like sh*t.”
Breath Death’s celebrity endorsement list includes notable figures such as streamer Adin Ross, brothers Logan and Jake Paul, Logan paul’s podcast co-host Mike Majlak, and musicians Lil Yachty and MGK.
The company’s product, named “Crystal Breth,” is marketed as a long-lasting solution for bad breath, claiming to provide four hours of freshness and to “annihilate” odor rather than merely mask it. The mints are available for purchase with four tubes costing $20 and 100 tubes priced at $420.69, both including free shipping.
According to breath Death, their formula utilizes zinc gluconate to combat volatile sulfur compounds (VSCs), identified as the primary cause of bad breath. The company asserts that this ingredient neutralizes VSCs instantly and suppresses odor for up to four hours. Additionally, the mints are said to help reduce bacteria, decrease inflammation, and promote gum and saliva health, incorporating fizzy carbonated crystals, organic peppermint oil, and clean, organic ingredients for a scientifically backed approach to odor elimination.
In related WWE news, Logan Paul is slated to compete at SummerSlam this Saturday, teaming with Drew McIntyre to face Randy Orton and country music star Jelly Roll. However, McIntyre’s participation is currently uncertain due to passport issues, leading The Miz to offer his services as a potential replacement.
