Here’s an improved version of the job description, focusing on clarity, impact, and a more engaging tone:
Retail Brand Marketing Lead
Are you passionate about bringing brands too life in the physical retail space and connecting with consumers on a deeper level? Do you understand how digital experiences fuel in-store engagement and drive sales? If so, we want you to join our dynamic team!
We are seeking a visionary Retail Brand Marketing Lead to elevate how we speak to our consumers in-store. Your mission will be to ignite their love for sport, deepen their connection with our brand, and ultimately drive sales. You’ll recognize that the consumer journey frequently enough begins digitally, in the palm of their hand, and you’ll leverage your digital marketing expertise to drive traffic to our physical locations. This role is for someone who constantly pushes the boundaries of how digital innovation can enhance the in-store experience.
The ideal candidate thrives in a fast-paced, ever-evolving, positive, and collaborative team environment. Your a self-starter who embraces ambiguity, possesses a deep passion for our brand, and is driven by a desire to create impactful retail experiences.
what You’ll Do:
Shape in-Store Storytelling: Collaborate closely with Brand Marketing, visual Merchandising, and Nike Direct & Marketplace teams to define and guide compelling storytelling for key seasonal initiatives.
bridge Art & Science: Master both the creative and analytical aspects of marketing. Obsess over business objectives, consumer insights, and innovative ways to engage consumers with our products, services, and in-store experiences.
Drive Retail Brand Strategy: Act as the primary liaison for retail marketing within the broader brand marketing association, injecting your retail expertise into overarching strategies.
Power the O2O Journey: Partner with Digital and Social Marketing teams to build holistic seasonal brand plans, ensuring the right content is briefed to seamlessly connect online and offline consumer journeys.
Bring Campaigns to Life: Work hand-in-hand with Brand Creative and retail Creative teams to envision and execute how seasonal retail campaigns come alive in-store.
Global Collaboration & Local Impact: Partner with Geo Brand and Retail Brand counterparts to ensure global retail brand strategies meet local needs, guiding geo adoption, localization, and execution of plans.Who You’ll Work With:
You will report directly to the retail Brand Director. You’ll be an integral part of a collaborative team, working daily with Global Brand Marketing, Retail Marketing Experience, Visual Merchandising, Retail Operations, and Geo teams. Together, you’ll strive to tell amazing brand stories, increase brand awareness, drive engagement, and boost sales across the marketplace.
What You Bring:
Education & Experience:
Bachelor’s degree or higher in Business, Marketing, Merchandising, or a related field.Equivalent combinations of education, experience, and training will be considered.
5+ years of experience in retail brand marketing, with a proven track record of building and implementing accomplished strategies.
5+ years of experience executing retail brand strategies in market. experience with large retail fleets, vertical retail operations, and store openings.
Brand & Consumer Acumen:
A deep understanding of brand-defining storytelling, consumer shopping behaviors, retail journeys, and emerging retail trends.
A genuine passion for product and the art of storytelling.
Meticulous attention to detail.
Strategic & communication Skills:
Proven ability to present effectively to large teams and executive leadership.
A track record of implementing a “test and learn” approach to drive innovation.
A passion for business and data, and the ability to translate insights into actionable plans.
The resilience to “fail forward” and learn from every experience.
Exceptional written, verbal, visual communication, and presentation skills.
Personal Attributes:
Self-motivated with excellent organizational and project management skills. A proactive problem-solver, adept at assessing issues and developing effective solutions.
An impeccable ability to balance creativity with business needs, staying inspired by the “now and next” while always keeping the consumer at the forefront.
A collaborative spirit and the ability to thrive within a matrixed organization, working cross-functionally towards shared goals.
A positive, “can-do” attitude with the demonstrated ability to adapt to changing business needs and directions.
A passion for the Athlete, Sport, and Culture, coupled with a sense of humor and a collaborative approach to your work.
Ability to travel up to 20%.
We are committed to providing accommodations throughout our interview process. This includes, but is not limited to, screen readers, sign language interpreters, accessible and single-location in-person interviews, closed captioning, and other reasonable modifications as needed. If you require any accommodations, please let us know.
Key improvements made:
Stronger Opening: the initial paragraph is more engaging and directly addresses the ideal candidate’s motivations.
Action-Oriented Language: Verbs like “ignite,” “deepen,” “leverage,” “shape,” “master,” and “drive” are used to convey a sense of purpose and impact.
Clearer Role Definition: The “What You
